Romney Releases New Campaign Logo to Court Socially Conservative Women
KANSAS- The new logo released by members of the Romney campaign on Friday has stirred a great deal of controversy. The image, featuring Romney’s face superimposed on a conventional oven mitt, has irritated feminists, Independents, and mascots related to hand or glove wear.
“This image is extremely insensitive to hotel maids, airline stewardesses, and secretaries, it suggests that Mitt Romney thinks that a woman’s role is to be cooking and baking at all times,” said Lauren Ironbox, Spokeswoman of the Kansas chapter of the National Organization for Women. “Images like this set back more than 30 years of women ’s fight for equality.”
Mr. Romney’s hair, which is not visible in the new logo, was not immediately available for comment.
The controversy started last Monday at a Kansas town hall meeting. Romney campaign workers from Wichita unveiled the image hoping to stir some support from the socially conservative and food-loving base. It is expected that Romney lacks an appeal to the core Republican voter, which polling shows tends to eat a second dinner on most nights of the week. The logo is also part of a growing strategy to recruit housewives and working mothers. “We believe that this logo speaks to the importance of family values and the role of food in the household,” said Augustus Branch III, President of Kansans for Romney during a campaign stop in Wichita last week.
Instead, the image has been branded as another setback for the Romney campaign. Now running virtually unopposed with Mitch Daniels deciding not to run, it seems that Romney is doing what he does best: Defeating himself.
“I see [Romney] out there, jogging and exercising,” said Jack Cramp, a retired short-order chef and undecided voter. “He didn’t even provide us with no snacks when his campaign came through town.”
Chad Lowenstein, best known as the Hamburger Helper Hand, uttered his contempt for the campaign move. “Not only is he pandering to women. He’s also being highly insensitive to the large population of talking gloves and catchers mitts that continue to be ignored by inept Republicans. I’ve already reached out to Michael Moore about doing a documentary. I’m sure he’ll agree… he’s not really doing anything.”
Despite the controversy, the logo will remain a core part of the messaging for some time. Kansans for Romney has allegedly spent $250,000 on the “Oven Mitt Romney” campaign. The campaign believes the new logo will especially appeal to Xanax- swallowing divorcees who believe that their kitchen appliances are talking to them.
Calls to the Romney campaign went unanswered this afternoon on account of villainy.
By Theodore Lost